Taming the Squirrel: A Creative's Reflections on Focus & Artistic Sustainability

Stop Chasing Every Shiny Idea and Start Making Meaningful Creative Progress

Your creative mind is bursting with ideas—but does it ever feel like you’re constantly darting from one to the next, never settling long enough to make real progress? One moment, you’re focused on building your artistic brand or creative practice, and the next, you’re lured away by a new project, trend, or business idea. The thrill of possibility is intoxicating, but too often, it pulls you off course, leaving a trail of half-finished work and unrealized potential. That’s the squirrel—endlessly tempting, forever distracting.

Taming the Squirrel isn’t a rigid blueprint for building your creative brand—it’s food for thought on how to harness your creative energy without stifling your inspiration. Whether you're a creative entrepreneur, an artist exploring your craft, or someone struggling to stay committed to your projects, this book will help you find balance.

In this book, you’ll discover how to:

• Recognize when distractions are leading you astray—and how to refocus.
• Balance exploration with commitment, so creativity stays fulfilling, not frustrating.
• Overcome comparison and external pressure to stay true to your vision.
• Let go of projects that no longer serve you—without guilt.
• Develop flexible systems to sustain long-term creative success.

Not sure if this book is for you? If you’ve ever struggled to focus on your creative work, this book offers insights to help you move forward with clarity and confidence—no matter your creative path. It’s not a step-by-step business manual, but if you’re a creative entrepreneur, don’t let that fool you. These reflections will help you build a creative brand that is both fulfilling and sustainable, without feeling like you're constantly chasing the next big thing.

Not every suggestion will resonate with everyone—and that’s okay. This book isn’t about rigid rules; it’s about offering perspectives and ideas so you can pick and choose what speaks to your creative brain. Take what works, leave what doesn’t, and craft a focus system that feels natural to you.

If you’re ready to take control of your creativity without losing inspiration, buy this book today!

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